Found that on Slashdot.
Then I found a clarification.
Dec. 30 (Bloomberg) -- Intel Corp., whose marketing made its computer chips a household name, is changing its logo for the first time in 37 years.
The dropped ``e'' in Intel will be shed in favor of a swoop around the company's name with the tag line ``Leap Ahead.'' The ``Intel Inside'' phrase, a fixture since 1991, will be dropped, Santa Clara, California-based Intel said yesterday.
The change in Intel's brand is the first step in a $2.5 billion marketing campaign, BusinessWeek reported...
$2.5 Billion to drop a letter?? Wow.
Why would a company known for a product that isn't going to stop selling or go away ty to distance themselves from the image related to that product? I guess it is time to invest in AMD.
And don't think for a moment that AMD is a lesser company. I always wondered why a slower clock rate chip would out perform a higher rate chip?